\ About \ NAZA \ TBWA
\ Manifesto
Puerto Rican brands have been told to play it safe, copy the mainland, or wait their turn. We disagree on every count.
We’re here to help our island’s most ambitious brands stop following conventions and start setting them. Locally rooted. Globally calibrated. Unmistakably from the island.
Disruption isn’t a vibe. It’s a method. And we run it every day, on behalf of brands brave enough to bet on themselves.
\ The Disruption Roadmap® in Puerto Rico
Puerto Rican brands typically default to nostalgia, sun, sand, and the same six adjectives. The category convention is comfort.
A sharper, stranger, more ambitious answer to what people actually want. Not contrarian for its own sake — useful, distinctive, and built to outperform.
A more purposeful and profitable future for the brand, the category, and the island that produces them.
\ NAZA\TBWA
\ The agency
Locally — NAZA. Globally — TBWA Worldwide, part of Omnicom. Together: a creative company that gives Puerto Rican brands access to the world’s largest disruption network and the depth of a local team that knows where the energy actually lives.
Headquartered in San Juan. Active across the Caribbean and Latin America. Networked with TBWA offices in 99 markets.