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\ San Juan · Est. 2026 · The Disruption Company®

Built for the brave brands of Puerto Rico.

See the work ABOUT US

Convention is the enemy. For some, “good enough” will always be enough. But maybe not for you. Maybe that’s why you’re here. Yeah, we thought so. Welcome.

We're NAZA\TBWA. The Disruption Company®.

Built independent. Built to deliver through the power of a global Collective.

TBWA is home to the world’s most diverse and disruptive creative companies, united by a shared belief in Disruption®.

Work

All work →

Rimas Music · 2025

Tracking Bad Bunny

An album launch with no tracklist, just a map.

View case →

tracking-bad-bunny

Medalla Light · 2024

Found in Translation

The first English campaign almost no English speaker could understand.

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found-in-translation

McDonald's · 2026

Fries for Red Lights

An island famous for eating red lights started eating at them.

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fries-for-red-lights

News

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Press Release

DDB Latina Puerto Rico transforms into NAZA\TBWA following majority acquisition by Edgardo M. Rivera

The leader of one of Latin America’s most recognized creative agencies acquires majority control of the company and integrates it into the TBWA Worldwide collective.

Read the story → $DDB Latina Puerto Rico transforms into NAZA\TBWA following majority acquisition by Edgardo M. Rivera$

ddb-latina-puerto-rico-becomes-naza-tbwa

\ New business

Let's disrupt.

Tell us about the brand. The category, the conventions, the moment you are trying to break.